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BICESTER VILLAGE FOOD & BEVERAGE - LANDLORD SERVICES

 

REMIT

Working with Tonic London Consultancy and Value Retail Head Office, created and delivered commercially focused tenancy mix strategies; primarily at the UK flagship Bicester and  also Ingolstadt Germany.

DELIVERABLES

Luxury-casual operators such as Soho House & Co now anchor the Village, complemented by 'premiumised' Itsu, Pret a Manger and vibrant casual-luxury pop-ups on the outdoor terraces; all fully integrated into the landlord's fashion retail marketing initiatives.

Examples of remit:

  • Research and insight presentations.

  • Comprehensive food and beverage development project management.

  • Collaborated with multi-disciplinary teams to secure, design and open restaurants and food retail units.

  • Tenant audits to gauge long-term success.

  • Tenant performance management programmes.

  • Commercial reporting.

  • Developed 35+ small format casual luxury offers - trucks, kiosks, temporary restaurant.

  • Created landlord exclusive concepts and menus.

  • 'Premiumisation' of established brands so they differentiate from the standard.

  • Integration of food offers into landlord's fashion retail marketing and PR initiatives. 

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